- Title
- Speed-Accuracy Tradeoffs in Decision Making: Perception Shifts and Goal Activation Bias Decision Thresholds
- Creator
- Larson, Jeffrey S.; Hawkins, Guy E.
- Relation
- ARC.DE170100177 http://purl.org/au-research/grants/arc/DE170100177 & ARC.DP180103613 http://purl.org/au-research/grants/arc/DP180103613
- Relation
- Journal of Experimental Psychology: Learning, Memory, and Cognition Vol. 49, Issue 1, p. 1-32
- Publisher Link
- http://dx.doi.org/10.1037/xlm0000913
- Publisher
- American Psychological Association
- Resource Type
- journal article
- Date
- 2022
- Description
- A fundamental aspect of decision making is the speed-accuracy tradeoff (SAT): slower decisions tend to be more accurate, but because time is a scarce resource people prefer to conclude decisions more quickly. The current research adds to the SAT literature by documenting two previously unrecognized influences on the SAT: perception shifts and goal activation. Decision makers’ perceptions of what constitutes a fast or a slow decision, and what constitutes an accurate or inaccurate decision, are based on prior experience, and these perceptions influence decision speed. Similarly, previous experience in a decision context associates the context with a particular decision goal. Thus, in later decisions the decision context will activate this goal, and influence decision speed. Both of these mechanisms contribute to a specific decision bias: decision speeds are biased toward original decision speeds in a decision context. Four experiments provide evidence for the bias and the two contributing mechanisms.
- Subject
- speed-accuracy tradeoffs; decision threshold; goals; perceptions
- Identifier
- http://hdl.handle.net/1959.13/1483407
- Identifier
- uon:51105
- Identifier
- ISSN:0278-7393
- Language
- eng
- Reviewed
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